About Us

Moms In Motion® began as a triathlon team in 1999 in Santa Barbara, CA. Founder, Jamie Allison quickly learned how challenging it could be to balance motherhood, career with her personal interests. Understanding that moms are at their best when they take care of themselves first, Allison founded MIM to ensure a supportive, social, fitness centered community. Connecting and empowering moms through social, fitness and philanthropic opportunities quickly spread across the nation and expanded into running, trail running, walking, hiking, cycling, yoga, skiing, surfing and core strength training sports. 

“Watching moms embrace our Moms In Motion concept validates a mom’s need to rejuvenate through fitness, friendship and outreach opportunities. I know I am a better mother, wife and professional when I take the time to take care of myself first. Everyone wins!” Allison shares.

Moms In Motion has become the #1 health & fitness online community for women around the world. Our MIM website acts as a hub connecting both our online community with our local team communities. Members appreciate our free interactive forum topics ranging from Health & Fitness and Family to Nutrition, Recipes and Hobbies. Our Fitness Challenge, Daily Buzz articles, Blogs, Race Reviews, Hall of Fame, Product Sampling and more combined with each member’s MIM Team Website keeps our mamas engaged and inspired year after year. 

Giving back to those who give the most is the heart of our organization. We understand that moms are the primary influence in today’s family. So it is vital that she takes care of herself first so she can be at her best in all her roles. Our job is to provide an outlet (and a Plan to follow) where she can take care of herself through health and fitness and enjoy new friendships and giving back opportunities as well. We believe fun, fitness and philanthropy are ingredients to health, happiness and gratitude. And if Mom is healthy and happy, her family tends to be too.

Mission:

To connect and empower moms through our global health & fitness community.