Moms In Motion : Connecting Moms Through Fitness

International Health & Fitness Community

• Types of fitness teams: 5k, 10k, half, full and ultra marathon running, trail running, track, sprint and Olympic triathlon, duathlon, 5k, 10k, half and full marathon walking, hiking, half, metric and full century cycling, mountain biking, surfing, cross training, boot camp, cross country skiing
• Online Virtual Teams - Support Groups form within our Global Community which encompass a wide variety of shared interests and goals
• Page views/month - 95,000
• Registered users - 5000+
• Unique visitors/month - 4500
• Team pages in database - 3,250

Membership Profile

• Age range - 22-65
• Median Age - 36
• Members who are mothers - 90%
• 80% of women purchase household items such as groceries, clothing, home appliances and décor
• Average visits per member - 3 visits/week of 10 pages
• Average minutes per member - 15 minutes
• Average minutes per visitor - 5 minutes
• Average number of fitness events members attend/year - 5
• Average amount of money members spend on fitness gear/year - $250
• Average amount of money members spend on fitness memberships/year - $600
• Average amount of money members spend on fitness travel/year - $500

Member Participation

• Website functions as the central hub of communication and information for all teams, team leaders and members
• Corporate builds websites for each local team
• Team leaders update and maintain each team's website and communicates directly to their team members through the site
• Members have secure access to their team's website as well as our global community.
• Team leaders and members connect and communicate with each other directly within their website using emails, blogs, message boards, discussion groups and e-newsletters
• Members have access to weekly workouts, training logs, training programs, and expert articles on training, techniques, nutrition, motivation, inspiration and other areas related to women's health & fitness
• Our Sponsors page within each local team's website advertises each local sponsor
• Our Local Perks page within each team's website lists sponsor's discounts on services and products for members
• Website provides members with philanthropic outreach plan and results for their local team
• Website provides members with social community where they join support groups and interact with one another throughout the world. They share recipes, book and movie reviews, blogs, discussion groups and shop our online store.
• International Sponsors are displayed on ALL pages within our site, including the private member pages for each local team!