Jamie Allison

“I was one of the last of my friends to get married and have kiddos. And I noticed how difficult it was for my girlfriends to carve out time for themselves when they became moms. One by one, they seemed to stop giving time to themselves and doing the things they loved to do. I really didn’t want that to happen to me too. Sure, there were Mom & Baby support groups I could join. But I wanted to move. And no one was really focused on just ME, on making the most of my time and energy, and filling my needs for FITNESS, FRIENDSHIPS and FUN all at one time! So I created Moms In Motion.”


“Each Saturday I’d meet with other moms and we’d get moving. Walk. Run. Swim. Hike. Bike. Core. You name it. We did it. And our husbands would watch our kiddos. We’d grab a coffee after our morning workouts. We’d meet for a casual midweek workout too, but it was really more about the fun and deep bonds we were developing. Being with other like-minded women who accepted and supported one another!”


“We’d sign up for local races every couple of months. A 5k, a Sprint Tri, a group hike. We set a Tribe goal that was somewhat challenging, maybe a bit out of our comfort zone. And then we’d complete it together. As one Tribe. And I would always take up the rear, finish in the back of the pack, because “We Leave No Mom Behind! “


“Our spouses and our children became our biggest fans! They’d hold signs, “Go MOM Go” along the course. And wow, how we’d celebrate together, after a race, with buckets of tears, laughter, energy and confidence! Yes, by working together, overcoming shared obstacles, we’d feel energized, connected and empowered. I still get goosebumps whenever I think about it all.”


“And over time, the word spread. A friend of a friend would want to start a Tribe in her community. So we’d help her pop up a Tribe in her town too. That’s how Moms In Motion was born and lives today. Since 1999 we’ve built hundreds of Tribes and changed thousands of lives. You can do that too! “


“I am grateful and inspired by the impact Moms In Motion has had on my daughter Kate – from sharing my finish with her, to Kate starting her own race! To me, that’s what this is all about!”

Moms in Motion is a company designed to bring women together in an empowering and meaningful way. Seeing many women (especially moms) overwhelmed and spread thin, Jamie wanted to create a space where mom could care for herself and RECHARGE! Through fitness Tribes for moms we are creating a supportive environment where moms and women can focus on fitness, making new friends and building a like-minded community.


Wellness and fitness programs often struggle with motivation and/or long term engagement. We designed a program for women, and specifically for moms, to not only focus on fitness, but also their strong need for energy and social support. So that we can reach as many moms as possible, we have developed a program to train Leaders around the world to build their own Tribes that match their interests and schedules and serve the moms in their community and get paid to do it!


Moms In Motion has been featured in USA Today, Shape Magazine, Her Sports Magazine, LA Sports & Fitness Magazine, Competitor Magazine, Los Angeles Times and a variety of radio, TV and newspaper press. In 2015, Moms In Motion partnered with Johnson & Johnson Inc to pilot an Energy Program with 10 Local Tribes in cities across the country.


And in 2016 Moms In Motion partnered with Bon Secours Hospital in Richmond Virginia to launch a Corporate Wellness & Community Outreach Program that built Tribes surrounding its 3 primary hospitals with members consisting of hospital employees, patients, and outside community members!

Let's Do This!